Samsung’s Acquisition of Rainbow Robotics
Samsung Electronics has taken a significant step toward strengthening its robotics division by becoming the largest shareholder in Rainbow Robotics. The company raised its stake in the South Korean robotics firm from 14.7% to 35%, spending approximately 267 billion South Korean won, or $181 billion. This move highlights Samsung’s commitment to accelerating its advancements in humanoid robots and robotics technology.
Key Details of the Deal
Samsung’s acquisition of Rainbow Robotics was finalized with an investment of 267 billion won, following an initial purchase of 86.8 billion won in 2023 for a 14.7% share. This increased stake aims to bolster Samsung’s robotics efforts, with a special focus on humanoid robots. The integration of Rainbow Robotics as a subsidiary is set to be completed by February 2025, allowing Samsung to further expand its robotics capabilities.
In addition to the stake increase, Samsung announced plans to establish a new robotics division within the company, the “Future Robotics Office,” which will report directly to the CEO. This department will play a crucial role in leading Samsung’s robotics initiatives. Furthermore, Rainbow Robotics will gain access to international markets by leveraging Samsung’s global reach and infrastructure.
Rainbow Robotics: Innovation in Robotics
Founded in 2011 by researchers from the Korea Advanced Institute of Science and Technology (KAIST), Rainbow Robotics specializes in mobile manipulators and autonomous robots used in manufacturing and logistics. The company currently employs 86 people. Its cutting-edge technology will complement Samsung’s efforts in AI and automation, positioning the company as a major player in the robotics field.
The founder of Rainbow Robotics, Dr. Jun Ho Oh, who was the largest shareholder prior to this deal, will lead the newly established “Future Robotics Office” at Samsung, further strengthening the company’s robotics direction.
Samsung’s Strategic Vision
This acquisition aligns with Samsung’s broader strategy to focus on key technologies, including robotics, artificial intelligence (AI), 5G, and automotive electronics. In 2022, Samsung identified robotics and AI as critical sectors for its future growth, signaling more potential acquisitions in these fields.
