The Longevity Economy: A Rising Opportunity
By 2030, one in six people globally will be over 60 years old, marking a demographic transformation that offers vast potential for innovation. While many see aging populations as a challenge, forward-thinking start-ups are tapping into the longevity economy, driving solutions that enhance financial resilience, healthcare access, and quality of life for older adults.
Top Innovators in the Longevity Economy
The World Economic Forum’s UpLink, in partnership with Manulife and others, launched the Prospering in Longevity Challenge to spotlight game-changing start-ups. From over 130 submissions, 10 winners were chosen, each awarded C$50,000 to advance their innovative solutions.
- Addition Wealth
This platform simplifies financial wellness, providing tailored advice, education, and professional support, empowering individuals to navigate every life stage with confidence. - Boldin
Revolutionizing retirement planning, Boldin uses advanced technology to deliver personalized financial tools, securing financial futures for retirees and pre-retirees alike. - Conquest
Democratizing financial planning, Conquest ensures accessible, personalized strategies for everyone, addressing the unique financial needs of older adults. - GetSetUp
Fostering active aging, GetSetUp offers live courses on wellness, technology, and finance, keeping older adults engaged, learning, and socially connected. - Givers
This platform supports family caregivers with financial aid, training, and resources, reducing stress and standardizing care within the healthcare system. - juli
AI-driven healthcare solutions from juli focus on chronic condition management, providing personalized strategies to support healthier aging. - Smplicare
Using predictive analytics, Smplicare’s AgeWell Index predicts health risks and offers coaching to empower users to lead longer, healthier lives. - TELL
This innovative startup uses AI-powered voice biomarkers to detect neurodegenerative conditions early, aiding quicker diagnoses and personalized care. - Waterlily
Simplifying long-term care planning, Waterlily helps families navigate care policy options, ensuring better preparation for aging-related needs. - Zencey
With subscription healthcare starting at $4/month, Zencey brings affordable telemedicine and AI-driven healthcare to underserved regions globally.
Why These Start-ups Matter
The longevity economy represents a unique intersection of social change and economic opportunity. By addressing financial resilience, healthcare innovation, and lifelong learning, these start-ups are creating a future where longer lives are healthier and more fulfilling.
Embracing the longevity economy’s potential, these 10 start-ups showcase how innovation can transform aging challenges into opportunities for global progress.
